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Target Circle Logo Resolve

This is a logo resolve I created for Target Circle, focusing on capturing the brand’s bold, friendly, and dynamic identity. I aimed to create a smooth and engaging animation that reflects the simplicity and accessibility of Target’s loyalty program.

Role

Conceptual Development, Animation, Rigging, Editing, and Producing

In this project, I experimented with motion principles to ensure the resolve felt seamless and polished, using fluid transitions and playful movement to reinforce the brand’s approachable and customer-centric feel. The animation was designed to be clean yet energetic, aligning with Target’s well-known visual style while adding a touch of motion-driven personality.

Concept

Process

© 2025 by Rachel Golla. All Rights Reserved.

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